Digital transformation maturity self assessment

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1. Customer Engagement

  • 1.1. The customer experience is personalized based on past digital navigations, history and interactions with the organization
  • 1.2. Targeted and relevant customer content is delivered through sophisticated analysis and marketing techniques
  • 1.3. The organization makes it easy for customers to personalize their experience themselves across multiple digital channels and devices
  • 1.4. A range of digital tools are provided for customers to personalize their experience
  • 1.5. The organization makes it easy or seamless for the customer to interact or do business, using different methods online or on mobile
  • 1.6. All customer interactions are conducted across digital channels

2. Customer Experience

  • 2.1. The organization’s digital customer experience vision and what needs to be done differently to achieve it through digital means are clear
  • 2.2. Legacy ways of working have been changed to digital for a better customer experience
  • 2.3. Budget investment in digital initiatives has been made to achieve the customer experience vision
  • 2.4. Repeat tasks have decreased as a direct or indirect result of digital initiatives
  • 2.5. The choices of different services meet current digital customer experience needs and objectives
  • 2.6. The choices of different services meet future digital customer experience needs and objectives
  • 2.7. It is easy for customers to start in one channel and continue in another without repetition of data entry
  • 2.8. Customer profiles have been developed using advanced analytics techniques and shared between channels and across the organization digitally
  • 2.9. The organization deals with service requests efficiently and seamlessly, regardless of digital channel used
  • 2.10. Partners are aligned with the organization’s customer experience vision and effectively ‘wear the T-shirt’ when it comes to customer delivery, support and feedback

3. Customer Insights and Behavior

  • 3.1. The organization is able to build up a full picture of a customer from digital sources which is actionable and linked to customer value
  • 3.2. Customer insights, both negative and positive, are shared across business functions within the organization
  • 3.3. All channels are used to compile a customer profile 
  • 3.4. Digital channels of the organization are used to compile a group customer profile
  • 3.5. Target customer experience is informed by social media that provides meaningful and actionable insights
  • 3.6. Customer interactions, including but not limited to care, billing, crises, suggestions, opportunities, trends, are resolved by digital means
  • 3.7. The organizational culture is driven by customer digital business objectives, by changes in behavior and changes in needs derived from customer data

4. Customer Trust and Perception

  • 4.1. The majority of customers complete all feedback survey questions
  • 4.2. Low scoring satisfaction customers are actively followed up with to improve their experience and perception of the organization
  • 4.3. It is easy for customers to do business with the organization in a digital way
  • 4.4. Complaints received across digital and non-digital multiple channels are responded to in an integrated, collaborative and agile response
  • 4.5. Customers trust the organization's privacy statements
  • 4.6. The organization is transparent across all digital channels informing customers when a transaction step is likely to be shared with a third party, even when consent has been granted
  • 4.7. Customers trust and are willing to share / store their data within the organization
  • 4.8. The organization embeds customer trust as a pre-requisite for customer experience fulfilment

5. Brand Management

  • 5.1. A well-defined digital branding strategy is in place and is understood across the organization
  • 5.2. There are formal digital branding guidelines that support the brand strategy across all digital channels 
  • 5.3. A digital brand governance structure in place, and the organization is well aware and adheres to these through its digital channels 
  • 5.4. There is a robust process to request and analyze brand loyalty metrics results from its customers based on its digital channels and experience
  • 5.5. A disciplined, enterprise-wide, cross-functional effort incorporates customer insights into brand management for all digital channels 

6. Ecosystem Management

  • 6.1. The organization actively pursues a multi-sided platform business model to build a sustainable digital ecosystem
  • 6.2. Joint and trusted ownership is established to evolve the digital ecosystem
  • 6.3. Participants and roles in the ecosystem are actively pursued and rapidly onboarded to grow the overall ‘network-effect’ and business value
  • 6.4. Relationships and "accessibility" are managed based on openness for best business value with continuous evaluation of roles
  • 6.5. Motivations of stakeholders and the digital ecosystem are managed in order to promote long term adoption and success

7. Finance and Investment

  • 7.1. The organization has a satisfactory pool of investment capital for digital transformation that increases annually and access to additional capital as needed
  • 7.2. Investment capital is managed by the people accountable for ramping up the digital transformation strategy, but in conjunction with C-Suite executives
  • 7.3. Return on Investment (ROI) is more than just a financial measure as it includes adoption and change rates so longer term success factors need defining
  • 7.4. A formal feedback loop exists between past, current and future digital transformation investments and all learnings will be incorporated into current and future investment activity
  • 7.5. The organization is utilizing new financial and investment models to expedite digital transformation 

8. Market and Customer

  • 8.1. Digitally-enabled growth opportunities are identified and evaluated against targets and strategic alignment
  • 8.2. Digital efforts (platforms, experience, portfolio) are aligned with market, customer, and competitive intelligence
  • 8.3. Standard processes and tools are used to perform competitive research to assess how the organization benchmarks against its competitors in regards to digital capabilities
  • 8.4. Digital marketing activities are operationalized to enable customer reach and increase sales

9. Portfolio, Ideation and Innovation

  • 9.1. A digital portfolio is defined to deliver against strategic intent and financial goals
  • 9.2. Delivery options are determined for digital portfolio to support business goals
  • 9.3. The organization anticipates and shapes the market in the execution of digital-enabled opportunities (for example, growth, efficiency, experience)
  • 9.4. The organization is well-informed/educated on leading edge technologies and fosters ideas on how they can transform the business (for example, machine learning/artificial intelligence, connected things/IoT)
  • 9.5. There is a formal structure and process for digital innovation--from ideation through implementation--inside (cross-functional) and outside (customers, industry subject matter experts, and partners) of the organization

10. Stakeholder Management

  • 10.1. Digital stakeholders are holistically engaged in a sophisticated way to manage the degree of influence on ecosystem value and innovation
  • 10.2. Strategic initiatives are implemented to quickly identify, segment and acknowledge all types of stakeholders that can enable successful execution of its digital strategy
  • 10.3. The organization influences and engages stakeholders with “partnership” orientation, responsibility and risk management
  • 10.4. There are clear and open communication management principles and methods for digital transparency and trust-based relationships within the ecosystem

11. Strategic Management

  • 11.1. Digital strategy has clear goals and objectives and is well-aligned to the overall business objectives
  • 11.2. Digital strategy is communicated across the organization and ecosystem partners
  • 11.3. Digital initiatives are aligned to organizational goals, prioritized, funded, and managed
  • 11.4. Long-term digital roadmaps and work plans are developed, and risks are actively mitigated to achieve digital transformation
  • 11.5. Executive leadership leverages reports, KPIs, and analytics-based tools to aid in decision-making on digital initiatives across the organization

12. Applications

  • 12.1. Front-end digital projects leverage a framework for mobile applications and front-end development
  • 12.2. Digital projects are handled in Fast (configuration and small developments) or SuperFast (configuration only) mode
  • 12.3. Standardized APIs are used in digital projects during the design stage
  • 12.4. Standardized APIs are used in digital projects during the build stage
  • 12.5. Standardized APIs are used in digital projects during the run stage
  • 12.6. An advanced Applications Portfolio Management (APM) tool is used for digital projects which describes and categorizes applications, links between, relevant processes (including customer experience), and data
  • 12.7. New digital applications are hosted in an open standardized Cloud environment (IaaS, SaaS, PaaS)
  • 12.8. Front end (FE) and back-end (BE) integration is managed through relevant digital architectural guidelines including multi-channel enablement and project compliance.
  • 12.9. The organization manages separate and decoupled digital infrastructure and application roadmaps and migration paths from existing systems to address technical debt issues.
  • 12.10. Applications technical environment masterplan evolution is driven by standardization and open source

13. Connected Thing(s)

  • 13.1. Connected objects are managed for their entire lifecycle and is factored into determining which future digital technologies will be adopted
  • 13.2. Infrastructure enables flexibility and delivery of quick roll-outs when "inboarding" (ingestion and partner onboarding) new connected objects
  • 13.3. Security protocols, processes, methods and procedures are employed to proactively address and prevent potential threats or control by an outside agent

14. Data and Analytics 

  • 14.1. A formal data model is sourced from both structured and unstructured data sources and is used across digital channels
  • 14.2. Digital projects use big data and analytics capabilities and results
  • 14.3. Data is tracked through the entire lifecycle through various digital systems and across all assets
  • 14.4. A dedicated open big data platform capability is managed, allowing a wide range of digital operations on data analytics and tracking
  • 14.5. A framework and associated processes for assessing digital project compliance to data regulatory requirements have been implemented
  • 14.6. Digital projects follow a formal methodology for collecting and quickly processing large sets of data serving internal and external analytics
  • 14.7. Digital projects utilize real-time decisioning capabilities

15. Delivery Governance

  • 15.1. Digital projects are handled using an agile methodology
  • 15.2. Digital Think/Build/Run teams have been socialized on DevOps objectives and practices
  • 15.3. Digital projects implement DevOps methodology, processes and tools
  • 15.4. A dedicated empowered team is developing and promoting DevOps methodology, process, procedures and tools for digital projects
  • 15.5. Digital projects conduct both pre-launch cost-benefit analysis and post-mortem analysis
  • 15.6. An efficient bi-modal IT operating model drives digital project development as it evolves with clear objectives and KPIs.
  • 15.7. Business and IT work closely to develop digital project roadmaps and make aligned decisions at kick-off and beyond

16. Network

  • 16.1. Underlying infrastructure is abstracted from applications and network services
  • 16.2. Technologies of IT virtualization are used to virtualize entire classes of network node functions into building blocks that may be connected or orchestrated to create communication services. Network control is centralized to become directly programmable
  • 16.3. Network functions are decoupled from dedicated hardware devices and allows network services that are carried out by routers, firewalls, load balancers and other dedicated hardware devices to be hosted on virtual machines (VMs)
  • 16.4. The organization is able to sell network as a service (NaaS)
  • 16.5. IT and network infrastructure is monitored, allowing rapid issues detection and resolution through event management
  • 16.6. Computing power is scalable, and handles any changes or updates to applications on top of the platform, as needed

17. Security

  • 17.1. New digital projects follow a security by design methodology
  • 17.2. Multi-tenant offerings to third parties support secure isolation
  • 17.3. The organization has a cyber threat escalation plan
  • 17.4. The organization has a cyber threat resolution plan
  • 17.5. The organization has a cyber threat mitigation plan.
  • 17.6. The organization has security measures that constantly monitor for and respond to new cyber-attacks quickly
  • 17.7. The organization has data science solutions to support thwarting cyber-attacks

18. Technology Architecture

  • 18.1. Overall technology strategy aligns to the overarching business strategy including portfolio offerings to customers
  • 18.2. A services oriented architecture (SOA) is in place that is self-service on-demand, elastically scalable, self-healing, measurable, resilient, and decoupled from infrastructure
  • 18.3. Architecture supports both existing and future cloud solutions (multi-tenant, public, private, hybrid, on/off premise), open APIs, micro-services and platforms
  • 18.4. Architecture enables adoption and contribution to the open source communities
  • 18.5. Flexible and fast end-to-end (E2E) integration exists across all necessary systems. Technology platforms are optimized for scalability and have the ability to respond to fluctuations

19. Agile Change Management

  • 19.1. The organization adheres to well defined change governance structure, operating model, roles, responsibilities and escalation paths across the organization in an agile way
  • 19.2. Digital governance structure emphasizes self-organizing cross-functional collaboration that is responsive to the digital strategy
  • 19.3. The organization translates business requirements into technical changes according to the strategic management needs in a responsive manner
  • 19.4. Digital operations requirements are consistently and continuously planned and rolled out through an agile process
  • 19.5. The organization intelligently designs and simulates digital changes while continuously assessing impact on business and all stakeholders (including customers)
  • 19.6. The organization uses automated test beds and user groups that mimic true use cases to assess and ascertain quality assurance before deployments
  • 19.7. The organization has achieved automated monitoring of change management across all processes and applies cognitive technologies to continuously iterate process performance improvement
  • 19.8. All changes are authorized digitally according to established governance, with timely deployment in alignment to the strategic management needs
  • 19.9. The organization automatically prioritizes and manages version changes across the digital ecosystem
  • 19.10. The organization is able to effectively rollback any change based on digital governance and change management policies with zero touch
  • 19.11. The organization manages all data related to changes using cognitive technologies to assure integrity of the digital ecosystem to avoid risks and exposure

20. Automated Resource Management

  • 20.1. There is a mechanism to automatically identify and enforce the principle of "digital twin" by digitizing all relevant physical resources intelligently
  • 20.2. There is a mechanism to digitally manage all assets and resources through their lifecycle responsively and enforces integrity across the ecosystem
  • 20.3. There is a mechanism that intelligently identifies and digitizes asset and resource associations and relationships
  • 20.4. There is a mechanism to automatically perform live monitoring and tracking of resources - physical, virtualized or other
  • 20.5. The mechanism has the capability to automatically audit all digital resources and assets across the ecosystem
  • 20.6. A comprehensive mechanism is in place to automatically orchestrate and manage relationship and lifecycle linkages between all assets and/or resources according to business rules intelligently

21. Integrated Service Management

  • 21.1. The organization uses digital mechanisms to automatically align and map business and technology service capacities, capabilities and processes.
  • 21.2. The organization has achieved an integrated digital service design aimed at agile service delivery across the digital ecosystem.
  • 21.3. The organization establishes standard digital operations processes and policies aimed at business enablement across all digital contexts
  • 21.4. The organization has implemented zero-touch intervention across the digital ecosystem interactions.
  • 21.5. The organization can digitally orchestrate and integrate digital work flows through intelligent service portfolio management systems seamlessly
  • 21.6. The organization actively uses an integrated, unified and digitized service catalog across all external and internal services
  • 21.7. The organization actively employs a responsive digital security management model, approach and processes for operations
  • 21.8. The organization automates assurance of service quality management needs of stakeholders in a timely fashion.
  • 21.9. The organization uses cognitive technologies for incident and problem management workflows
  • 21.10. The organization employs active collaboration through openness of processes, applications and data across the digital ecosystem

22. Real-time Insights and Analytics

  • 22.1. There exists an ecosystem wide multi-disciplinary team for analytics and insights quality management
  • 22.2. The organization performs timely collection, correlation and analysis of all types of data (Big Data) for digital business, technical and operations insights
  • 22.3. The organization is able to automatically manage streaming data across all digital sources in accordance to established data governance needs
  • 22.4. Users are conversant with the ability to use digital tools to mine all data as well as analyze and find insights relevant to their digital focus areas
  • 22.5. The organization applies business rules and algorithms to data to learn and model high level abstractions for all operations
  • 22.6. Users are able to derive and use real-time insights themselves to manage digital ecosystem activities and performance
  • 22.7. There exists the capability to use data to discover digital trends and causes in real time
  • 22.8. The organization is able to use data to manage future digital "events" (example incidents, campaigns, security, risks)  in real-time
  • 22.9. The organization advances real-time prescriptive analytics across all business and technical activities to influence future outcomes
  • 22.10. The organization advances real-time predictive analytics to adapt digital business (example e-commerce, mobile banking),  and technical (example automation, orchestration, virtualization, configuration, provisioning) , actions
  • 22.11. Results of all data analysis and insights are trusted all the time with no deviation and rework
  • 22.12. The organization learns from analytics and insights and continuously optimizes digital processes and workflows

23. Smart and Adaptive Process Management

  • 23.1. The organization discovers, defines and develops processes for exceptional digital journey engagement and digital experience
  • 23.2. The organization integrates and executes digital processes in collaboratively agile and transparent ways across work flows
  • 23.3. The organization applies data-based cognitive intelligence to digitally manage and control processes and process lifecycle
  • 23.4. The organization automatically executes processes with seamless handover across stakeholders, work flows and ecosystem functions
  • 23.5. The organization automatically monitors and reports on process performance

24. Standards and Governance Automation

  • 24.1. The organization has well-defined and implemented digital ecosystem controls, operating policies and management procedures that align to its strategy
  • 24.2. The organization iteratively establishes and applies leading digital standards and governance based on industry trends
  • 24.3. The organization has digital performance, risk management and escalation performed automatically with mapped responsibilities
  • 24.4. The organization quickly integrates public and private governance best practices and industry standards digitally to meet compliance needs
  • 24.5. The organization provides a digital interface to support legal, regulatory and compliance needs in real-time 
  • 24.6. The organization automatically enforces business-technology alignment referencing one ecosystem-wide digital architecture

25. Culture

  • 25.1. A deep, organizational wide understanding exists of the behaviors and beliefs displayed by the workforce so an ecosystem of practices has been developed to nurture digital maturity
  • 25.2. Leadership actively and effectively communicates the digital strategy, its reasons, progress and engages regularly with the workforce to gather feedback and ideas for improvement
  • 25.3. The workforce understands the digital transformation goals and are empowered to achieve them recognizing the value to the customers, company, team and themselves
  • 25.4. The workforce supports the shared values enabling the digital strategy and consistently applies these in communications and execution
  • 25.5. The workforce embraces beliefs that are consistent with being digital including an innovation focus, calculated risk-taking and normalizing learning from both success and failure

26. Leadership and Governance

  • 26.1. Leaders with a clear understanding of the digital strategy exist throughout the organization to proactively sense any disruption and enable the organization to respond quickly
  • 26.2. Digital roles and responsibilities are well defined so that accountability exists across all levels of the organization from leadership to the working teams
  • 26.3. Governance for enabling digital transformation is well defined, understood by the organization and can be described as responsive, sound and timely to minimize any disruption
  • 26.4. Strong and innovative governance enables the workforce to execute and deliver the digital transformation strategy where efficacy and efficiency are emphasized over hierarchy
  • 26.5. While both leadership and management are necessary to enable digital maturity, leadership is preferred and more highly valued

27. Organizational Design and Talent Management

  • 27.1. Each and every division has a well defined mission statement and objectives aligned to achieving the organization's digital strategy
  • 27.2. The organization works in an "open collaboration" manner to align, plan and execute the digital strategy
  • 27.3. The organization identifies and acquires the skills to achieve the digital transformation strategy including training, internal / external recruitment and scaling up / down as needed
  • 27.4. The organization leverages innovative work structures to address skill and talent needs to achieve the digital transformation
  • 27.5. The organization develops as a learning organization with the ability to continually learn how to most effectively and efficiently meet and exceed the digital transformation objectives

28. Workforce Enablement

  • 28.1. A variety of digital appliances are available and accessible to the workforce to facilitate completing its work effectively
  • 28.2. Comprehensive assets are available and easily accessed on digital platforms that can be utilized by the workforce
  • 28.3. Innovative digital platforms are in place for the workforce to facilitate organizational wide knowledge management via collaborating, crowdsourcing, learning, sharing, etc.
  • 28.4. The workforce works together and remotely, including telecommuting, and can access all work content from multiple devices
  • 28.5. Investment is made to develop the workforce's abilities to deliver the digital transformation and grow organizational maturity